Digital Advocacy
REPORT 2026
An independent review of how Canadian industry associations are using paid digital platforms. Download the report to see how opinions are shaped and what patterns are emerging across sectors.
Useful for
- Leaders and comms teams at industry associations
- Policy, public affairs and advocacy professionals
- Anyone interested in how public understanding is shaped online in Canada
This free report outlines
- Paid media trends across Meta, LinkedIn and Google
- Common creative and structural patterns across sectors
- How small teams are navigating messaging, visibility, clarity and measurement
Why we published this report on digital advocacy
Industry associations play an important role in shaping public understanding of Canada’s economy and policy environment.
This report is based on a review of activity across nearly 200 national associations. It examines how paid digital platforms are currently being used within advocacy and communications efforts,
The goal is not to critique individual organizations, but to surface shared patterns that may help inform future conversations about digital presence, capacity and public engagement.
About Palladium Research
Palladium Research is an initiative by XPD Direct Inc. focused on independent analysis of digital communication, public discourse and emerging patterns in how organizations engage online. Our work combines data sourcing, platform analysis and human interpretation to support informed discussion.