Opinion Polling & Research

Evidence, not assumptions. We design and run targeted opinion polling and sentiment research with members, stakeholders, or the public.

opinion research with real-world signal testing

We combine targeted opinion polling with live signal testing to understand how people actually respond to ideas, language, and narratives in real environments.

This work blends qualitative and quantitative research with search demand analysis, controlled messaging tests, and traffic-based experiments to move beyond stated opinion and surface real-world behavior.

The result is practical insight teams can use to shape messaging, validate narratives, and reduce risk. 

This service is often used before public communications, media buying, or awareness campaigns.

Not Traditional Polling

In practice, this work takes different forms depending on the question being tested.

In some cases, we run targeted online polls with defined criteria to produce defensible findings teams can confidently reference in media discussions.

In others, we use real-world signal testing, such as controlled search or traffic campaigns, to observe demand and estimate how widely an issue resonates within a defined region or audience.

What's Included

  • Research design aligned to the narrative, claim, or question being tested
  • Targeted opinion polling with defined audience criteria
  • Demographic and contextual analysis
  • Synthesis of findings across datasets
  • Clear implications for messaging, positioning, and next steps
  • An executive-ready summary with defensible numbers suitable for public or media use

Project Investment

From $10 000 per project.

Final scope and pricing are determined by audience size, research approach, and the level of testing required.

This work can be a standalone engagement or the foundation for broader communications, media buying, or public awareness campaigns.

Next Steps

Let's discuss the question you're trying to answer.

Let's work together

Leave your name and business email and get a complimentary marketing consultation.