{"id":2237,"date":"2026-01-26T20:20:20","date_gmt":"2026-01-26T20:20:20","guid":{"rendered":"https:\/\/xpd.ca\/associations-professionnelles\/sondages-dopinion-et-etudes\/"},"modified":"2026-02-05T22:08:25","modified_gmt":"2026-02-05T22:08:25","slug":"sondages-dopinion-et-etudes","status":"publish","type":"page","link":"https:\/\/xpd.ca\/fr\/associations-professionnelles\/sondages-dopinion-et-etudes\/","title":{"rendered":"Sondages d\u2019opinion et \u00e9tudes"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2237\" class=\"elementor elementor-2237 elementor-2229\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ddcd56d e-con-full e-flex e-con e-parent\" data-id=\"3ddcd56d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-683bfc8d e-con-full e-flex e-con e-child\" data-id=\"683bfc8d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-582a44d3 elementor-widget elementor-widget-heading\" data-id=\"582a44d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Sondages d\u2019opinion et \u00e9tudes<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15b11b70 elementor-widget elementor-widget-text-editor\" data-id=\"15b11b70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Des donn\u00e9es probantes, pas d&rsquo;hypoth\u00e8ses. Nous concevons et menons des sondages d\u2019opinion cibl\u00e9s et des \u00e9tudes de perception aupr\u00e8s des membres, des parties prenantes ou du public. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-504ae5f4 e-con-full e-flex e-con e-child\" data-id=\"504ae5f4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-681ad8a9 elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"681ad8a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#marketing-programs\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Voir les services &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6fafecd7 e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"6fafecd7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7f1f02e2 e-con-full e-flex e-con e-parent\" data-id=\"7f1f02e2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-59a0799 elementor-widget elementor-widget-menu-anchor\" data-id=\"59a0799\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"programmesdemarketing\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5cbb9e64 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"5cbb9e64\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e4e0799 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2e4e0799\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1026a5b2 elementor-widget elementor-widget-heading\" data-id=\"1026a5b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">r\u00e9tudes d'opinion avec tests de signaux en conditions r\u00e9elles<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c48e3f elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"6c48e3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nous combinons des sondages d&rsquo;opinion cibl\u00e9s avec des tests de signaux en direct pour comprendre comment les gens r\u00e9agissent r\u00e9ellement aux id\u00e9es, au langage et aux rnarratifs dans des environnements r\u00e9els.<\/p><p>Ce travail combine des <em>recherches qualitatives et quantitatives<\/em> avec l&rsquo;<strong>analyse de la demande de recherche<\/strong>, des<strong> tests de communication contr\u00f4l\u00e9s<\/strong> et des <strong>exp\u00e9riences bas\u00e9es sur le trafic<\/strong> pour aller au-del\u00e0 de l&rsquo;opinion d\u00e9clar\u00e9e et mettre en \u00e9vidence le comportement dans le monde r\u00e9el.<\/p><p>Le r\u00e9sultat est un aper\u00e7u pratique que les \u00e9quipes peuvent utiliser pour fa\u00e7onner les messages, valider les narratifs et r\u00e9duire les risques. <\/p><p>Ce service est souvent utilis\u00e9 avant les communications publiques, l&rsquo;achat m\u00e9dia ou les campagnes de sensibilisation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f684b62 e-flex e-con-boxed e-con e-parent\" data-id=\"f684b62\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a0b0756 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"a0b0756\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-df302df e-con-full e-flex e-con e-child\" data-id=\"df302df\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9c81aac elementor-widget elementor-widget-heading\" data-id=\"9c81aac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Not Traditional Polling<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-058e129 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"058e129\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-73cc35f elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"73cc35f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In practice, this work takes different forms depending on the question being tested.<\/p><p>In some cases, we run <strong>targeted online polls<\/strong> with defined criteria to produce defensible findings teams can confidently reference in media discussions.<\/p><p>In others, we use <em>real-world signal testing<\/em>, such as controlled search or traffic campaigns, to observe demand and estimate how widely an issue resonates within a defined region or audience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b729191 e-con-full e-flex e-con e-parent\" data-id=\"b729191\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3b05c75a e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"3b05c75a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b70ef9a elementor-widget elementor-widget-heading\" data-id=\"3b70ef9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ce qui est inclus<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-258b7cc1 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"258b7cc1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e722c83 elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"4e722c83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Conception de la recherche align\u00e9e sur le narratif, l&rsquo;affirmation ou la question test\u00e9s<\/li><li>Sondages d&rsquo;opinion cibl\u00e9 avec des crit\u00e8res d&rsquo;audience d\u00e9finis<\/li><li>Analyses d\u00e9mographiques et contextuelles<\/li><li>Synth\u00e8se des r\u00e9sultats des diff\u00e9rents ensembles de donn\u00e9es<\/li><li>Des implications claires pour les messages, le positionnement et les prochaines \u00e9tapes<\/li><li>Un r\u00e9sum\u00e9 pr\u00eat \u00e0 l&#8217;emploi avec des chiffres d\u00e9fendables, utilisable par le public ou les m\u00e9dias.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1bdd1a4f e-con-full e-flex e-con e-parent\" data-id=\"1bdd1a4f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-508138ae e-con-full e-flex e-con e-child\" data-id=\"508138ae\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c764e33 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"1c764e33\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Investissement<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c44af43 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"4c44af43\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-705e60b0 elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"705e60b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>\u00c0 partir de 10 000 $ par projet.<\/strong><\/p><p>La port\u00e9e et le prix d\u00e9finitifs sont d\u00e9termin\u00e9s en fonction de la taille de l&rsquo;audience, de l&rsquo;approche de la recherche et du niveau de tests requis.<\/p><p>Ce travail peut constituer un engagement autonome ou servir de base \u00e0 des campagnes de communication, d&rsquo;achat m\u00e9dia ou de sensibilisation du public.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1417049a e-con-full e-flex e-con e-parent\" data-id=\"1417049a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-18d33b9b e-con-full e-flex e-con e-child\" data-id=\"18d33b9b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e577fd3 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"e577fd3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInLeft&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Prochaines \u00e9tapes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2bfad1b1 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"2bfad1b1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ee34065 elementor-widget elementor-widget-heading\" data-id=\"4ee34065\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Discutons de la question \u00e0 laquelle vous essayez de r\u00e9pondre.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c006f84 elementor-widget elementor-widget-button\" data-id=\"5c006f84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6OTAzLCJ0b2dnbGUiOmZhbHNlfQ%3D%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-alt-circle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contactez nous<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Sondages d\u2019opinion et \u00e9tudes Des donn\u00e9es probantes, pas d&rsquo;hypoth\u00e8ses. Nous concevons et menons des sondages d\u2019opinion cibl\u00e9s et des \u00e9tudes de perception aupr\u00e8s des membres, des parties prenantes ou du public. Voir les services &gt; r\u00e9tudes d&rsquo;opinion avec tests de signaux en conditions r\u00e9elles Nous combinons des sondages d&rsquo;opinion cibl\u00e9s avec des tests de signaux [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2162,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"pmpro_default_level":"","footnotes":""},"class_list":["post-2237","page","type-page","status-publish","hentry","pmpro-has-access"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/xpd.ca\/fr\/wp-json\/wp\/v2\/pages\/2237","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/xpd.ca\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/xpd.ca\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/xpd.ca\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/xpd.ca\/fr\/wp-json\/wp\/v2\/comments?post=2237"}],"version-history":[{"count":4,"href":"https:\/\/xpd.ca\/fr\/wp-json\/wp\/v2\/pages\/2237\/revisions"}],"predecessor-version":[{"id":2375,"href":"https:\/\/xpd.ca\/fr\/wp-json\/wp\/v2\/pages\/2237\/revisions\/2375"}],"up":[{"embeddable":true,"href":"https:\/\/xpd.ca\/fr\/wp-json\/wp\/v2\/pages\/2162"}],"wp:attachment":[{"href":"https:\/\/xpd.ca\/fr\/wp-json\/wp\/v2\/media?parent=2237"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}