{"id":2258,"date":"2026-01-26T20:51:01","date_gmt":"2026-01-26T20:51:01","guid":{"rendered":"https:\/\/xpd.ca\/associations-professionnelles\/achat-despace-et-communication-publique\/"},"modified":"2026-02-05T21:58:23","modified_gmt":"2026-02-05T21:58:23","slug":"achat-despace-et-communication-publique","status":"publish","type":"page","link":"https:\/\/xpd.ca\/fr\/associations-professionnelles\/achat-despace-et-communication-publique\/","title":{"rendered":"Achat m\u00e9dia et communications publiques"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2258\" class=\"elementor elementor-2258 elementor-2247\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ddcd56d e-con-full e-flex e-con e-parent\" data-id=\"3ddcd56d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-683bfc8d e-con-full e-flex e-con e-child\" data-id=\"683bfc8d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-582a44d3 elementor-widget elementor-widget-heading\" data-id=\"582a44d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Achat m\u00e9dia et communications publiques<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15b11b70 elementor-widget elementor-widget-text-editor\" data-id=\"15b11b70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nous planifions et g\u00e9rons l\u2019achat m\u00e9dia et les communications publiques, en mettant l\u2019accent sur la cr\u00e9dibilit\u00e9, la responsabilit\u00e9 et une ex\u00e9cution rigoureuse.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-504ae5f4 e-con-full e-flex e-con e-child\" data-id=\"504ae5f4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-681ad8a9 elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"681ad8a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#programmes-marketing\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Voir les services &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6fafecd7 e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"6fafecd7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7f1f02e2 e-con-full e-flex e-con e-parent\" data-id=\"7f1f02e2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-59a0799 elementor-widget elementor-widget-menu-anchor\" data-id=\"59a0799\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"programmesdemarketing\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5cbb9e64 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"5cbb9e64\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e4e0799 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2e4e0799\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1026a5b2 elementor-widget elementor-widget-heading\" data-id=\"1026a5b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les d\u00e9cisions en mati\u00e8re de m\u00e9dias et de communications en tant que choix strat\u00e9giques<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c48e3f elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"6c48e3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nous aidons les organisations \u00e0 \u00e9laborer et \u00e0 g\u00e9rer des messages destin\u00e9s \u00e0 des publics larges ou ou publiques, en veillant \u00e0 ce que le langage soit exact, d\u00e9fendable et coh\u00e9rent sur l\u2019ensemble des canaux.<\/p><p>Cela peut inclure l\u2019affinement du narratif, la coordination des messages et la pr\u00e9paration \u00e0 une visibilit\u00e9 accrue par l\u2019entremise des m\u00e9dias ou de campagnes de sensibilisation destin\u00e9es au public.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0bcc50a e-flex e-con-boxed e-con e-parent\" data-id=\"0bcc50a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d814de7 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"d814de7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-99e70b0 e-con-full e-flex e-con e-child\" data-id=\"99e70b0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-caa4304 elementor-widget elementor-widget-heading\" data-id=\"caa4304\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Gestion et ex\u00e9cution de l\u2019achat m\u00e9dia<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9eba0ce e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"9eba0ce\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-546c0d0 elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"546c0d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Laissez-nous planifier et g\u00e9rer les placements dans les m\u00e9dias payants pour soutenir vos objectifs de communication.<\/p><p>En d\u00e9ployant les budgets de mani\u00e8re r\u00e9fl\u00e9chie et en suivant la performance selon des crit\u00e8res convenus, notre strat\u00e9gie m\u00e9dia permet de renforcer les messages, de tester la r\u00e9ponse \u00e0 grande \u00e9chelle ou d\u2019appuyer des efforts plus larges de communications publiques.<\/p><p>L&rsquo;accent est toujours mis sur les d\u00e9penses intentionnelles, une supervision claire et un apprentissage pratique.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b729191 e-con-full e-flex e-con e-parent\" data-id=\"b729191\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3b05c75a e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"3b05c75a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b70ef9a elementor-widget elementor-widget-heading\" data-id=\"3b70ef9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ce qui est inclus<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-258b7cc1 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"258b7cc1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e722c83 elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"4e722c83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Strat\u00e9gie m\u00e9diatique align\u00e9e sur les objectifs de communication d\u00e9finis<\/li><li>Planification et ex\u00e9cution de l\u2019achat m\u00e9dia sur les canaux pertinents<\/li><li>Coordination des communications et de la cr\u00e9ation<\/li><li>Supervision du budget et de la performance<\/li><li>Des rapports bas\u00e9s sur les analyses et li\u00e9s \u00e0 vos objectifs de communication<\/li><li>Coordination permanente entre les points de contact avec le public<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1bdd1a4f e-con-full e-flex e-con e-parent\" data-id=\"1bdd1a4f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-508138ae e-con-full e-flex e-con e-child\" data-id=\"508138ae\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c764e33 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"1c764e33\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Investissement<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c44af43 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"4c44af43\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-705e60b0 elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"705e60b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00c0 partir de 15 000 $ par projet.<\/p><p>La port\u00e9e de l&rsquo;application est d\u00e9finie en fonction des objectifs, des canaux et des exigences en mati\u00e8re de m\u00e9dias.<\/p><p>Ce travail peut prendre la forme d&rsquo;une campagne d\u00e9finie ou faire partie d&rsquo;une fonction de communications publiques permanente, et il est souvent fond\u00e9 sur des recherches ou des tests de signaux ant\u00e9rieurs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1417049a e-con-full e-flex e-con e-parent\" data-id=\"1417049a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-18d33b9b e-con-full e-flex e-con e-child\" data-id=\"18d33b9b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e577fd3 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"e577fd3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInLeft&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Prochaines \u00e9tapes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2bfad1b1 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"2bfad1b1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ee34065 elementor-widget elementor-widget-heading\" data-id=\"4ee34065\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Parlons du public que vous devez atteindre et du message que vous voulez communiquer.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c006f84 elementor-widget elementor-widget-button\" data-id=\"5c006f84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6NjIsInRvZ2dsZSI6ZmFsc2V9\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-alt-circle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contactez nous<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Achat m\u00e9dia et communications publiques Nous planifions et g\u00e9rons l\u2019achat m\u00e9dia et les communications publiques, en mettant l\u2019accent sur la cr\u00e9dibilit\u00e9, la responsabilit\u00e9 et une ex\u00e9cution rigoureuse. Voir les services &gt; Les d\u00e9cisions en mati\u00e8re de m\u00e9dias et de communications en tant que choix strat\u00e9giques Nous aidons les organisations \u00e0 \u00e9laborer et \u00e0 g\u00e9rer des [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2162,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"pmpro_default_level":"","footnotes":""},"class_list":["post-2258","page","type-page","status-publish","hentry","pmpro-has-access"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/xpd.ca\/fr\/wp-json\/wp\/v2\/pages\/2258","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/xpd.ca\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/xpd.ca\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/xpd.ca\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/xpd.ca\/fr\/wp-json\/wp\/v2\/comments?post=2258"}],"version-history":[{"count":3,"href":"https:\/\/xpd.ca\/fr\/wp-json\/wp\/v2\/pages\/2258\/revisions"}],"predecessor-version":[{"id":2373,"href":"https:\/\/xpd.ca\/fr\/wp-json\/wp\/v2\/pages\/2258\/revisions\/2373"}],"up":[{"embeddable":true,"href":"https:\/\/xpd.ca\/fr\/wp-json\/wp\/v2\/pages\/2162"}],"wp:attachment":[{"href":"https:\/\/xpd.ca\/fr\/wp-json\/wp\/v2\/media?parent=2258"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}