{"id":2325,"date":"2026-02-01T22:04:06","date_gmt":"2026-02-01T22:04:06","guid":{"rendered":"https:\/\/xpd.ca\/logiciel-en-tant-que-service-saas\/"},"modified":"2026-03-30T15:41:55","modified_gmt":"2026-03-30T15:41:55","slug":"logiciel-en-tant-que-service-saas","status":"publish","type":"page","link":"https:\/\/xpd.ca\/fr\/logiciel-en-tant-que-service-saas\/","title":{"rendered":"Logiciel en tant que service (Saas)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2325\" class=\"elementor elementor-2325 elementor-2275\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ddcd56d e-con-full e-flex e-con e-parent\" data-id=\"3ddcd56d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-683bfc8d e-con-full e-flex e-con e-child\" data-id=\"683bfc8d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-582a44d3 elementor-widget elementor-widget-heading\" data-id=\"582a44d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Marketing SaaS \u00e9volutif<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15b11b70 elementor-widget elementor-widget-text-editor\" data-id=\"15b11b70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Con\u00e7u pour la r\u00e9tention et la g\u00e9n\u00e9ration continue de revenus. Nous aidons les \u00e9quipes SaaS \u00e0 aligner le positionnement, l\u2019int\u00e9gration des utilisateurs et le marketing du cycle de vie. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-504ae5f4 e-con-full e-flex e-con e-child\" data-id=\"504ae5f4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-681ad8a9 elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"681ad8a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#marketing-programs\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Voir nos services &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6fafecd7 e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"6fafecd7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5571a432 e-con-full e-flex e-con e-parent\" data-id=\"5571a432\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-27c7327b e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"27c7327b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;slideInUp&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3fb28049 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3fb28049\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-711dc046 elementor-widget elementor-widget-heading\" data-id=\"711dc046\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">COMMENT NOUS RENFOR\u00c7ONS VOTRE \u00c9QUIPE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e94627b e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"e94627b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-2102f267 e-con-full e-flex e-con e-child\" data-id=\"2102f267\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3288d5f1 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3288d5f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07cdc03 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"07cdc03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrows-alt\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12ec2066 elementor-widget elementor-widget-heading\" data-id=\"12ec2066\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Positionnement et activation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22e847d3 elementor-widget elementor-widget-text-editor\" data-id=\"22e847d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Faites en sorte que le produit soit facile \u00e0 obtenir et \u00e0 utiliser.<\/strong><\/p><p>Nous optimisons les messages et l\u2019int\u00e9gration afin que les nouveaux utilisateurs per\u00e7oivent rapidement la valeur, et non plus tard.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5a08a6a7 e-con-full e-flex e-con e-child\" data-id=\"5a08a6a7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;animation_delay&quot;:200}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2acd4919 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2acd4919\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f28557 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"7f28557\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-sync-alt\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-131ab68a elementor-widget elementor-widget-heading\" data-id=\"131ab68a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ex\u00e9cution du cycle de vie<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c6d41b4 elementor-widget elementor-widget-text-editor\" data-id=\"5c6d41b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong data-start=\"901\" data-end=\"934\">Faites de la r\u00e9tention un syst\u00e8me.<\/strong><\/p><p>Nous concevons et g\u00e9rons les courriels d\u2019int\u00e9gration et du cycle de vie ainsi que les campagnes adapt\u00e9es au comportement des utilisateurs. Vous r\u00e9visez et approuvez.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a943fa0 e-con-full e-flex e-con e-child\" data-id=\"a943fa0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;animation_delay&quot;:400}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-210f53ae elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"210f53ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-348ec9f elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"348ec9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chart-line\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c1bc7bf elementor-widget elementor-widget-heading\" data-id=\"4c1bc7bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Des analyses qui informent<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-145c132b elementor-widget elementor-widget-text-editor\" data-id=\"145c132b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Sachez ce qui fonctionne et ce qu&rsquo;il faut corriger.<\/strong><\/p><p>Pas de tableaux de bord. Il s&rsquo;agit simplement d&rsquo;un rapport qui montre o\u00f9 les utilisateurs d\u00e9crochent, ce qui convertit et o\u00f9 il faut investir.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5f9e372 e-flex e-con-boxed e-con e-parent\" data-id=\"5f9e372\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-32a1112 e-con-full e-flex e-con e-child\" data-id=\"32a1112\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-4b91045 e-con-full e-flex e-con e-child\" data-id=\"4b91045\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ceec8c elementor-widget elementor-widget-image\" data-id=\"2ceec8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"580\" height=\"433\" src=\"https:\/\/xpd.ca\/wp-content\/uploads\/2026\/01\/maastr-saas-case-study-768x573.jpeg\" class=\"attachment-medium_large size-medium_large wp-image-2299\" alt=\"\" srcset=\"https:\/\/xpd.ca\/wp-content\/uploads\/2026\/01\/maastr-saas-case-study-768x573.jpeg 768w, https:\/\/xpd.ca\/wp-content\/uploads\/2026\/01\/maastr-saas-case-study-300x224.jpeg 300w, https:\/\/xpd.ca\/wp-content\/uploads\/2026\/01\/maastr-saas-case-study-1024x765.jpeg 1024w, https:\/\/xpd.ca\/wp-content\/uploads\/2026\/01\/maastr-saas-case-study.jpeg 1200w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-16f983f e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"16f983f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-30b5504 elementor-widget elementor-widget-heading\" data-id=\"30b5504\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Projet r\u00e9cent dans le cadre du SAAS : Maastr<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a7893b elementor-widget elementor-widget-text-editor\" data-id=\"4a7893b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Aider un SaaS en panne \u00e0 retrouver son rythme en am\u00e9liorant l&rsquo;accueil, l&rsquo;activation et le marketing du cycle de vie.<\/p><ul><li><span style=\"color: #003300;\">D\u00e9lai de 6 mois<\/span><\/li><li><span style=\"color: #003300;\">Activation : ~15% \u2192 ~50%<\/span><\/li><li><span style=\"color: #003300;\">Leads entrants : +20%<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ca24ad elementor-widget elementor-widget-button\" data-id=\"4ca24ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6MjM5NSwidG9nZ2xlIjpmYWxzZX0%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Lire l'\u00e9tude<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7f1f02e2 e-con-full e-flex e-con e-parent\" data-id=\"7f1f02e2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-59a0799 elementor-widget elementor-widget-menu-anchor\" data-id=\"59a0799\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"programmesdemarketing\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5cbb9e64 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"5cbb9e64\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e4e0799 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2e4e0799\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1026a5b2 elementor-widget elementor-widget-heading\" data-id=\"1026a5b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Comment nous travaillons ensemble<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c48e3f elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"6c48e3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nous travaillons avec des startups et scale-ups qui ont besoin de leadership marketing et d\u2019ex\u00e9cution, sans embaucher une \u00e9quipe interne compl\u00e8te.<\/p><p>Nous aidons les \u00e9quipes SaaS \u00e0 se lancer, \u00e0 \u00e9voluer et \u00e0 se reconstruire. Nous installons les bases, puis validons et d\u00e9veloppons la croissance par le biais du cycle de vie et de l&rsquo;acquisition payante. <\/p><p>Les engagements sont r\u00e9partis en partenariats de 3, 6 ou 12 mois. Vous conservez la propri\u00e9t\u00e9 et l&rsquo;approbation finale. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f1d0bfd e-flex e-con-boxed e-con e-parent\" data-id=\"f1d0bfd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0457bf4 e-con-full e-flex e-con e-child\" data-id=\"0457bf4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-454160a e-con-full e-flex e-con e-child\" data-id=\"454160a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32a8d06 elementor-widget elementor-widget-heading\" data-id=\"32a8d06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">CONTENU SEO, GEO &amp; AEO<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1057227 e-con-full e-flex e-con e-child\" data-id=\"1057227\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36a2374 elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"36a2374\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Concevoir et construire un syst\u00e8me de contenu de recherche qui fonctionne \u00e0 la fois avec le r\u00e9f\u00e9rencement web traditionnel et la d\u00e9couverte pilot\u00e9e par l&rsquo;IA.<\/p><p>Nous fournissons la structure, les outils et la strat\u00e9gie que votre \u00e9quipe peut s&rsquo;approprier.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b729191 e-con-full e-flex e-con e-parent\" data-id=\"b729191\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3b05c75a e-con-full e-flex e-con e-child\" data-id=\"3b05c75a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b70ef9a elementor-widget elementor-widget-heading\" data-id=\"3b70ef9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">PUBLICIT\u00c9 PAYANTE<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-258b7cc1 e-con-full e-flex e-con e-child\" data-id=\"258b7cc1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e722c83 elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"4e722c83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"822\" data-end=\"894\"><strong>G\u00e9rez l&rsquo;acquisition pay\u00e9e comme un syst\u00e8me<\/strong> et non comme un pari.<\/p><p data-start=\"822\" data-end=\"894\">Nous planifions, testons et optimisons les campagnes en tenant compte du contexte du cycle de vie et des signaux clairs, et non des mesures de vanit\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1bdd1a4f e-con-full e-flex e-con e-parent\" data-id=\"1bdd1a4f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-508138ae e-con-full e-flex e-con e-child\" data-id=\"508138ae\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c764e33 elementor-widget elementor-widget-heading\" data-id=\"1c764e33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">MARKETING DU CYCLE DE VIE<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c44af43 e-con-full e-flex e-con e-child\" data-id=\"4c44af43\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-705e60b0 elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"705e60b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Transformez les inscriptions en utilisateurs fid\u00e9lis\u00e9s et en revenus. Nous concevons des syst\u00e8mes d&rsquo;int\u00e9gration et de cycle de vie qui r\u00e9pondent \u00e0 des comportements r\u00e9els et s&rsquo;am\u00e9liorent au fil du temps. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1417049a e-con-full e-flex e-con e-parent\" data-id=\"1417049a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-18d33b9b e-con-full e-flex e-con e-child\" data-id=\"18d33b9b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e577fd3 elementor-widget elementor-widget-heading\" data-id=\"e577fd3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vous pensez que nous pouvons vous aider ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2bfad1b1 e-con-full e-flex e-con e-child\" data-id=\"2bfad1b1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ee34065 elementor-widget elementor-widget-heading\" data-id=\"4ee34065\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Nous serions ravis de discuter de votre entreprise et de voir si nous sommes compatibles.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c006f84 elementor-widget elementor-widget-button\" data-id=\"5c006f84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/xpd.ca\/contact-us\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contactez-nous &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Marketing SaaS \u00e9volutif Con\u00e7u pour la r\u00e9tention et la g\u00e9n\u00e9ration continue de revenus. Nous aidons les \u00e9quipes SaaS \u00e0 aligner le positionnement, l\u2019int\u00e9gration des utilisateurs et le marketing du cycle de vie. Voir nos services &gt; COMMENT NOUS RENFOR\u00c7ONS VOTRE \u00c9QUIPE Positionnement et activation Faites en sorte que le produit soit facile \u00e0 obtenir et [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"pmpro_default_level":"","footnotes":""},"class_list":["post-2325","page","type-page","status-publish","hentry","pmpro-has-access"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/xpd.ca\/fr\/wp-json\/wp\/v2\/pages\/2325","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/xpd.ca\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/xpd.ca\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/xpd.ca\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/xpd.ca\/fr\/wp-json\/wp\/v2\/comments?post=2325"}],"version-history":[{"count":5,"href":"https:\/\/xpd.ca\/fr\/wp-json\/wp\/v2\/pages\/2325\/revisions"}],"predecessor-version":[{"id":2415,"href":"https:\/\/xpd.ca\/fr\/wp-json\/wp\/v2\/pages\/2325\/revisions\/2415"}],"wp:attachment":[{"href":"https:\/\/xpd.ca\/fr\/wp-json\/wp\/v2\/media?parent=2325"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}