{"id":2361,"date":"2026-02-03T01:05:11","date_gmt":"2026-02-03T01:05:11","guid":{"rendered":"https:\/\/xpd.ca\/commerce-electronique\/"},"modified":"2026-02-05T22:43:25","modified_gmt":"2026-02-05T22:43:25","slug":"commerce-electronique","status":"publish","type":"page","link":"https:\/\/xpd.ca\/fr\/commerce-electronique\/","title":{"rendered":"Commerce \u00e9lectronique"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2361\" class=\"elementor elementor-2361 elementor-2330\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ddcd56d e-con-full e-flex e-con e-parent\" data-id=\"3ddcd56d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-683bfc8d e-con-full e-flex e-con e-child\" data-id=\"683bfc8d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-582a44d3 elementor-widget elementor-widget-heading\" data-id=\"582a44d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Marketing du commerce \u00e9lectronique \u00e9volutif<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15b11b70 elementor-widget elementor-widget-text-editor\" data-id=\"15b11b70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Construit pour l&rsquo;intention du client, l&rsquo;achat r\u00e9p\u00e9t\u00e9 et une valeur de commande plus \u00e9lev\u00e9e.<\/p><p>Nous aidons les \u00e9quipes de commerce \u00e9lectronique \u00e0 aligner les campagnes m\u00e9dia payantes, les infolettres et le contenu au sein d\u2019un syst\u00e8me int\u00e9gr\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-504ae5f4 e-con-full e-flex e-con e-child\" data-id=\"504ae5f4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-681ad8a9 elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"681ad8a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#programmes-marketing\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Voir nos services &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6fafecd7 e-con-full e-flex e-con e-child\" data-id=\"6fafecd7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5571a432 e-con-full e-flex e-con e-parent\" data-id=\"5571a432\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-27c7327b e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"27c7327b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;slideInUp&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3fb28049 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3fb28049\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-711dc046 elementor-widget elementor-widget-heading\" data-id=\"711dc046\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">comment nous renfor\u00e7ons votre \u00e9quipe<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e94627b e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"e94627b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-2102f267 e-con-full e-flex e-con e-child\" data-id=\"2102f267\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3288d5f1 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3288d5f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07cdc03 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"07cdc03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-bullseye\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12ec2066 elementor-widget elementor-widget-heading\" data-id=\"12ec2066\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Demande et intention<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22e847d3 elementor-widget elementor-widget-text-editor\" data-id=\"22e847d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Nous aidons les \u00e9quipes \u00e0 comprendre et \u00e0 saisir les intentions d&rsquo;achat r\u00e9elles.<\/strong> <br><br>Ainsi, les m\u00e9dias payants, le r\u00e9f\u00e9rencement web et les pages de destination sont align\u00e9s sur ce que les clients recherchent r\u00e9ellement, et non sur des hypoth\u00e8ses ou des tendances.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5a08a6a7 e-con-full e-flex e-con e-child\" data-id=\"5a08a6a7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;animation_delay&quot;:200}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2acd4919 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2acd4919\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f28557 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"7f28557\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-comments-dollar\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-131ab68a elementor-widget elementor-widget-heading\" data-id=\"131ab68a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cycle de vie et revenu<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c6d41b4 elementor-widget elementor-widget-text-editor\" data-id=\"5c6d41b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nous concevons des syst\u00e8mes de cycle de vie qui augmentent les achats r\u00e9p\u00e9t\u00e9s et le revenu par client.<\/p><p> Les courriels, la r\u00e9tention et les offres sont d\u00e9termin\u00e9s par le comportement et le contexte d&rsquo;achat, et non par des promotions g\u00e9n\u00e9rales.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a943fa0 e-con-full e-flex e-con e-child\" data-id=\"a943fa0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;animation_delay&quot;:400}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-210f53ae elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"210f53ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-348ec9f elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"348ec9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chart-line\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c1bc7bf elementor-widget elementor-widget-heading\" data-id=\"4c1bc7bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Des analyses qui informent<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-145c132b elementor-widget elementor-widget-text-editor\" data-id=\"145c132b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pas de tableaux de bord.<\/p><p>Juste des rapports clairs indiquant ce qui g\u00e9n\u00e8re des conversions, ce qui se r\u00e9p\u00e8te et o\u00f9 la marge est gagn\u00e9e ou perdue, avec suffisamment de contexte pour d\u00e9cider des actions \u00e0 entreprendre.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5f9e372 e-flex e-con-boxed e-con e-parent\" data-id=\"5f9e372\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-32a1112 e-con-full e-flex e-con e-child\" data-id=\"32a1112\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-4b91045 e-con-full e-flex e-con e-child\" data-id=\"4b91045\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ceec8c elementor-widget elementor-widget-image\" data-id=\"2ceec8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"580\" height=\"433\" src=\"https:\/\/xpd.ca\/wp-content\/uploads\/2026\/02\/lopez-case-study-768x573.jpg\" class=\"attachment-medium_large size-medium_large wp-image-2340\" alt=\"Lopez - eCommerce SEO case Study\" srcset=\"https:\/\/xpd.ca\/wp-content\/uploads\/2026\/02\/lopez-case-study-768x573.jpg 768w, https:\/\/xpd.ca\/wp-content\/uploads\/2026\/02\/lopez-case-study-300x224.jpg 300w, https:\/\/xpd.ca\/wp-content\/uploads\/2026\/02\/lopez-case-study-1024x765.jpg 1024w, https:\/\/xpd.ca\/wp-content\/uploads\/2026\/02\/lopez-case-study.jpg 1200w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-16f983f e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"16f983f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-30b5504 elementor-widget elementor-widget-heading\" data-id=\"30b5504\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Projet r\u00e9cent dans le domaine du commerce \u00e9lectronique : Lopez<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a7893b elementor-widget elementor-widget-text-editor\" data-id=\"4a7893b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Conception et mise en \u0153uvre d&rsquo;un syst\u00e8me de contenu optimis\u00e9 pour le r\u00e9f\u00e9rencement web qui a augment\u00e9 la visibilit\u00e9 organique et la d\u00e9couverte en magasin tout en pr\u00e9servant la voix, le ton et la pertinence culturelle de la marque.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ca24ad elementor-widget elementor-widget-button\" data-id=\"4ca24ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Lire le rapport (en anglais)<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7f1f02e2 e-con-full e-flex e-con e-parent\" data-id=\"7f1f02e2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-59a0799 elementor-widget elementor-widget-menu-anchor\" data-id=\"59a0799\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"programmesdemarketing\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5cbb9e64 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"5cbb9e64\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e4e0799 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2e4e0799\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1026a5b2 elementor-widget elementor-widget-heading\" data-id=\"1026a5b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Comment nous travaillons ensemble<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c48e3f elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"6c48e3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nous travaillons avec des \u00e9quipes de commerce \u00e9lectronique qui sont pr\u00eates \u00e0 investir dans la croissance. Il peut s&rsquo;agir de redimensionner ce qui fonctionne ou de reconstruire avec les bonnes ressources en place. Ce qui compte, c&rsquo;est la capacit\u00e9 \u00e0 prendre des d\u00e9cisions et \u00e0 les mettre en \u0153uvre.  <\/p><p>Les missions sont clairement d\u00e9finies et con\u00e7ues pour s&rsquo;int\u00e9grer \u00e0 votre \u00e9quipe, vos outils et vos processus de travail existants. Nous nous concentrons sur l&rsquo;alignement des m\u00e9dias payants, du cycle de vie et du contenu afin que les d\u00e9cisions soient bas\u00e9es sur le comportement des clients et les performances r\u00e9elles. <\/p><p>Vous conservez la propri\u00e9t\u00e9 et l&rsquo;approbation finale. Notre r\u00f4le est d&rsquo;apporter la structure et l&rsquo;ex\u00e9cution l\u00e0 o\u00f9 c&rsquo;est important, sans cr\u00e9er de d\u00e9pendance. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f1d0bfd e-flex e-con-boxed e-con e-parent\" data-id=\"f1d0bfd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0457bf4 e-con-full e-flex e-con e-child\" data-id=\"0457bf4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-454160a e-con-full e-flex e-con e-child\" data-id=\"454160a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32a8d06 elementor-widget elementor-widget-heading\" data-id=\"32a8d06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">CONTENU SEO, GEO &amp; AEO<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1057227 e-con-full e-flex e-con e-child\" data-id=\"1057227\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36a2374 elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"36a2374\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Cr\u00e9ez une demande organique qui s&rsquo;amplifie au fil du temps.<\/strong><\/p><p>Nous concevons des syst\u00e8mes de contenu qui permettent de d\u00e9couvrir les produits par le biais du r\u00e9f\u00e9rencement web traditionnel et de la d\u00e9couverte pilot\u00e9e par l&rsquo;IA.<\/p><p>L&rsquo;accent est mis sur l&rsquo;intention, la structure et la durabilit\u00e9, et <em>non sur le volume de publication<\/em>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b729191 e-con-full e-flex e-con e-parent\" data-id=\"b729191\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3b05c75a e-con-full e-flex e-con e-child\" data-id=\"3b05c75a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b70ef9a elementor-widget elementor-widget-heading\" data-id=\"3b70ef9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">PUBLICIT\u00c9 PAYANTE<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-258b7cc1 e-con-full e-flex e-con e-child\" data-id=\"258b7cc1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e722c83 elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"4e722c83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>G\u00e9rez l&rsquo;acquisition pay\u00e9e comme un syst\u00e8me et non comme un pari<\/strong>.<\/p><p>Nous planifions, testons et optimisons les campagnes payantes en tenant compte des marges, des achats r\u00e9p\u00e9t\u00e9s et des revenus par client.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1bdd1a4f e-con-full e-flex e-con e-parent\" data-id=\"1bdd1a4f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-508138ae e-con-full e-flex e-con e-child\" data-id=\"508138ae\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c764e33 elementor-widget elementor-widget-heading\" data-id=\"1c764e33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">MARKETING DU CYCLE DE VIE<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c44af43 e-con-full e-flex e-con e-child\" data-id=\"4c44af43\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-705e60b0 elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"705e60b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Augmentez les achats r\u00e9p\u00e9t\u00e9s et le revenu par client.<\/p><p>Le marketing du cycle de vie fonctionne mieux lorsqu&rsquo;il est fond\u00e9 sur la fa\u00e7on dont les clients ach\u00e8tent r\u00e9ellement. <\/p><p>Notre objectif est d\u2019assurer une r\u00e9tention constante et d\u2019am\u00e9liorer la rentabilit\u00e9 client au fil du temps.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1417049a e-con-full e-flex e-con e-parent\" data-id=\"1417049a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-18d33b9b e-con-full e-flex e-con e-child\" data-id=\"18d33b9b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e577fd3 elementor-widget elementor-widget-heading\" data-id=\"e577fd3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vous pensez que nous pouvons vous aider ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2bfad1b1 e-con-full e-flex e-con e-child\" data-id=\"2bfad1b1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ee34065 elementor-widget elementor-widget-heading\" data-id=\"4ee34065\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Nous serions ravis de discuter de votre entreprise et de voir si nous sommes compatibles.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c006f84 elementor-widget elementor-widget-button\" data-id=\"5c006f84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/xpd.ca\/contact-us\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contactez-nous &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Marketing du commerce \u00e9lectronique \u00e9volutif Construit pour l&rsquo;intention du client, l&rsquo;achat r\u00e9p\u00e9t\u00e9 et une valeur de commande plus \u00e9lev\u00e9e. Nous aidons les \u00e9quipes de commerce \u00e9lectronique \u00e0 aligner les campagnes m\u00e9dia payantes, les infolettres et le contenu au sein d\u2019un syst\u00e8me int\u00e9gr\u00e9. Voir nos services &gt; comment nous renfor\u00e7ons votre \u00e9quipe Demande et intention Nous [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"pmpro_default_level":"","footnotes":""},"class_list":["post-2361","page","type-page","status-publish","hentry","pmpro-has-access"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/xpd.ca\/fr\/wp-json\/wp\/v2\/pages\/2361","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/xpd.ca\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/xpd.ca\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/xpd.ca\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/xpd.ca\/fr\/wp-json\/wp\/v2\/comments?post=2361"}],"version-history":[{"count":5,"href":"https:\/\/xpd.ca\/fr\/wp-json\/wp\/v2\/pages\/2361\/revisions"}],"predecessor-version":[{"id":2381,"href":"https:\/\/xpd.ca\/fr\/wp-json\/wp\/v2\/pages\/2361\/revisions\/2381"}],"wp:attachment":[{"href":"https:\/\/xpd.ca\/fr\/wp-json\/wp\/v2\/media?parent=2361"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}