{"id":861,"date":"2023-09-18T02:54:24","date_gmt":"2023-09-18T02:54:24","guid":{"rendered":"https:\/\/xpd.ca\/strategie-de-positionnement-des-produits\/"},"modified":"2024-07-18T03:15:57","modified_gmt":"2024-07-18T03:15:57","slug":"strategie-de-positionnement-des-produits","status":"publish","type":"page","link":"https:\/\/xpd.ca\/fr\/services\/strategie-de-positionnement-des-produits\/","title":{"rendered":"Strat\u00e9gie de positionnement des produits"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"861\" class=\"elementor elementor-861 elementor-402\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c35aee e-flex e-con-boxed e-con e-parent\" data-id=\"6c35aee\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed12365 elementor-widget elementor-widget-template\" data-id=\"ed12365\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<header data-elementor-type=\"header\" data-elementor-id=\"883\" class=\"elementor elementor-883 elementor-75 elementor-75\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-ab631cb e-con-full e-flex e-con e-parent\" data-id=\"ab631cb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-532a78ad elementor-widget elementor-widget-theme-site-logo elementor-widget-image\" data-id=\"532a78ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-site-logo.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/xpd.ca\/fr\/\">\n\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"350\" height=\"150\" src=\"https:\/\/xpd.ca\/wp-content\/uploads\/2023\/09\/xpd-marketing-logo-3.png\" class=\"attachment-full size-full wp-image-301\" alt=\"\" srcset=\"https:\/\/xpd.ca\/wp-content\/uploads\/2023\/09\/xpd-marketing-logo-3.png 350w, https:\/\/xpd.ca\/wp-content\/uploads\/2023\/09\/xpd-marketing-logo-3-300x129.png 300w\" sizes=\"(max-width: 350px) 100vw, 350px\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a85fd7e elementor-nav-menu__align-end elementor-nav-menu--stretch elementor-nav-menu--dropdown-tablet elementor-nav-menu__text-align-aside elementor-nav-menu--toggle elementor-nav-menu--burger elementor-widget elementor-widget-nav-menu\" data-id=\"3a85fd7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;full_width&quot;:&quot;stretch&quot;,&quot;layout&quot;:&quot;horizontal&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;i class=\\&quot;fas fa-caret-down\\&quot;&gt;&lt;\\\/i&gt;&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;toggle&quot;:&quot;burger&quot;}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<nav aria-label=\"Menu\" class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-horizontal e--pointer-underline e--animation-fade\">\n\t\t\t\t<ul id=\"menu-1-3a85fd7e\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-home menu-item-156\"><a href=\"https:\/\/xpd.ca\/home-2\/\" class=\"elementor-item\">Accueil<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-2272\"><a href=\"#\" class=\"elementor-item elementor-item-anchor\">Who we work with<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2329\"><a href=\"https:\/\/xpd.ca\/saas-marketing-agency\/\" class=\"elementor-sub-item\">Logiciel en tant que service (Saas)<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2364\"><a href=\"https:\/\/xpd.ca\/ecommerce-marketing-agency\/\" class=\"elementor-sub-item\">Commerce \u00e9lectronique<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2328\"><a href=\"https:\/\/xpd.ca\/marketing-agency-for-industry-association-npo\/\" class=\"elementor-sub-item\">Associations sectorielles<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-157\"><a href=\"https:\/\/xpd.ca\/services\/\" class=\"elementor-item\">Services<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-159\"><a href=\"https:\/\/xpd.ca\/contact-us\/\" class=\"elementor-item\">Contactez nous<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t<div class=\"elementor-menu-toggle\" role=\"button\" tabindex=\"0\" aria-label=\"Permuter le menu\" aria-expanded=\"false\">\n\t\t\t<i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--open eicon-menu-bar\"><\/i><i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--close eicon-close\"><\/i>\t\t<\/div>\n\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-3a85fd7e\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-home menu-item-156\"><a href=\"https:\/\/xpd.ca\/home-2\/\" class=\"elementor-item\" tabindex=\"-1\">Accueil<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-2272\"><a href=\"#\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">Who we work with<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2329\"><a href=\"https:\/\/xpd.ca\/saas-marketing-agency\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Logiciel en tant que service (Saas)<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2364\"><a href=\"https:\/\/xpd.ca\/ecommerce-marketing-agency\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Commerce \u00e9lectronique<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2328\"><a href=\"https:\/\/xpd.ca\/marketing-agency-for-industry-association-npo\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Associations sectorielles<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-157\"><a href=\"https:\/\/xpd.ca\/services\/\" class=\"elementor-item\" tabindex=\"-1\">Services<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-159\"><a href=\"https:\/\/xpd.ca\/contact-us\/\" class=\"elementor-item\" tabindex=\"-1\">Contactez nous<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/header>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3333f49 e-flex e-con-boxed e-con e-parent\" data-id=\"3333f49\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3912400 elementor-widget elementor-widget-heading\" data-id=\"3912400\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Strat\u00e9gie de positionnement des produits<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4150ef elementor-widget elementor-widget-text-editor\" data-id=\"e4150ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Am\u00e9liorez le ciblage de vos efforts de marketing. Nous vous guiderons \u00e0 travers les \u00e9tapes du positionnement du produit et les exercices qui vous aideront \u00e0 clarifier votre public et votre message.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0a3f5c1 e-flex e-con-boxed e-con e-parent\" data-id=\"0a3f5c1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e976b60 e-con-full e-flex e-con e-child\" data-id=\"e976b60\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-50f8da6 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"50f8da6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/xpd.ca\/contact-us\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">R\u00e9servez un entretien<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ae78fb elementor-widget elementor-widget-text-editor\" data-id=\"2ae78fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Une strat\u00e9gie de positionnement des produits bien ex\u00e9cut\u00e9e vous aidera \u00e0 vous d\u00e9marquer sur un march\u00e9 encombr\u00e9, \u00e0 d\u00e9finir ce pour quoi votre marque est connue et \u00e0 vous forger une solide r\u00e9putation.  <\/span><\/p>\n<h2>Notre approche<\/h2>\n<p>Vous \u00eates l&rsquo;expert de votre entreprise. Nous nous associons \u00e0 vous pour tirer parti de votre expertise et de vos connaissances afin de vous aider \u00e0 \u00e9laborer un plan de positionnement des produits solide.<\/p>\n<p>Nos ateliers sur le positionnement des produits comprennent<\/p>\n<ul>\n<li>recueillir l&rsquo;avis de votre \u00e9quipe<\/li>\n<li>l&rsquo;\u00e9tude de vos concurrents<\/li>\n<li>l&rsquo;analyse des forces et des opportunit\u00e9s de votre entreprise<\/li>\n<li>l&rsquo;\u00e9laboration d&rsquo;un guide de positionnement pouvant \u00eatre utilis\u00e9 pour toute strat\u00e9gie de contenu<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Cette approche collaborative nous permet de concevoir un cadre de communication qui recueille l&rsquo;adh\u00e9sion de votre \u00e9quipe et s&rsquo;adresse directement \u00e0 vos clients.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7bbee10 e-con-full e-flex e-con e-child\" data-id=\"7bbee10\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-904d477 elementor-widget elementor-widget-image\" data-id=\"904d477\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"580\" height=\"580\" src=\"https:\/\/xpd.ca\/wp-content\/uploads\/2023\/09\/xpd-analytics-1-charts-f7efe7.png\" class=\"attachment-large size-large wp-image-267\" alt=\"\" srcset=\"https:\/\/xpd.ca\/wp-content\/uploads\/2023\/09\/xpd-analytics-1-charts-f7efe7.png 1024w, https:\/\/xpd.ca\/wp-content\/uploads\/2023\/09\/xpd-analytics-1-charts-f7efe7-300x300.png 300w, https:\/\/xpd.ca\/wp-content\/uploads\/2023\/09\/xpd-analytics-1-charts-f7efe7-150x150.png 150w, https:\/\/xpd.ca\/wp-content\/uploads\/2023\/09\/xpd-analytics-1-charts-f7efe7-768x768.png 768w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-beb11aa e-flex e-con-boxed e-con e-parent\" data-id=\"beb11aa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d04d87f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"d04d87f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a91990a e-flex e-con-boxed e-con e-parent\" data-id=\"a91990a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-db3773f elementor-widget elementor-widget-text-editor\" data-id=\"db3773f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Qu&rsquo;est-ce que le positionnement des produits ?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Le positionnement des produits est un \u00e9l\u00e9ment fondamental de votre strat\u00e9gie de marketing SaaS ou de commerce \u00e9lectronique. Il sert \u00e0 communiquer au march\u00e9 et \u00e0 votre \u00e9quipe interne la mani\u00e8re dont votre entreprise se diff\u00e9rencie des autres produits sur le march\u00e9.<\/span><\/p>\n<p><strong>Qu&rsquo;est-ce qui fait une bonne d\u00e9claration de positionnement ?<\/strong><\/p>\n<p>Une bonne d\u00e9claration de positionnement de produit \u00e9nonce clairement la valeur du produit ou du service et vise \u00e0 cr\u00e9er une image unique et m\u00e9morable dans l&rsquo;esprit de vos clients.<\/p>\n<p><strong>Ressources compl\u00e9mentaires :<\/strong><\/p>\n<ul>\n<li><a style=\"font-size: inherit;\" href=\"https:\/\/en.wikipedia.org\/wiki\/Positioning_(marketing)\" target=\"_blank\" rel=\"noopener\">D\u00e9finition de Wikip\u00e9dia<\/a><\/li>\n<li><a style=\"font-size: inherit;\" href=\"https:\/\/www.productmarketingalliance.com\/your-guide-to-positioning\/\" target=\"_blank\" rel=\"noopener\">Alliance marketing produit<\/a><\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3150b1e e-flex e-con-boxed e-con e-parent\" data-id=\"3150b1e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b280f3 elementor-widget elementor-widget-template\" data-id=\"3b280f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<footer data-elementor-type=\"footer\" data-elementor-id=\"887\" class=\"elementor elementor-887 elementor-71 elementor-71\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-20f1ef87 e-con-full e-flex e-con e-parent\" data-id=\"20f1ef87\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-bcfb1c0 e-con-full e-flex e-con e-child\" data-id=\"bcfb1c0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ae2bd42 elementor-widget elementor-widget-theme-site-logo elementor-widget-image\" data-id=\"5ae2bd42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-site-logo.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/xpd.ca\/fr\/\">\n\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"350\" height=\"150\" src=\"https:\/\/xpd.ca\/wp-content\/uploads\/2023\/09\/xpd-marketing-logo-3.png\" class=\"attachment-full size-full wp-image-301\" alt=\"\" srcset=\"https:\/\/xpd.ca\/wp-content\/uploads\/2023\/09\/xpd-marketing-logo-3.png 350w, https:\/\/xpd.ca\/wp-content\/uploads\/2023\/09\/xpd-marketing-logo-3-300x129.png 300w\" sizes=\"(max-width: 350px) 100vw, 350px\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1237bf8d e-con-full e-flex e-con e-child\" data-id=\"1237bf8d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-58d7d4f elementor-widget elementor-widget-heading\" data-id=\"58d7d4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Services<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a73f324 elementor-nav-menu--dropdown-none elementor-widget elementor-widget-nav-menu\" data-id=\"a73f324\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;layout&quot;:&quot;vertical&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;i class=\\&quot;fas fa-caret-down\\&quot;&gt;&lt;\\\/i&gt;&quot;,&quot;library&quot;:&quot;fa-solid&quot;}}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<nav aria-label=\"Menu\" class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-vertical e--pointer-none\">\n\t\t\t\t<ul id=\"menu-1-a73f324\" class=\"elementor-nav-menu sm-vertical\"><li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-160\"><a href=\"\/services\/#s1\" class=\"elementor-item elementor-item-anchor\">Digital Strategy<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-161\"><a href=\"\/services\/#s3\" class=\"elementor-item elementor-item-anchor\">Email Marketing<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-163\"><a href=\"\/services\/#s4\" class=\"elementor-item elementor-item-anchor\">Paid Media<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-164\"><a href=\"\/services\/#s5\" class=\"elementor-item elementor-item-anchor\">360\u00b0 ANALYTICS<\/a><\/li>\n<li class=\"menu-item menu-item-type-taxonomy menu-item-object-category menu-item-700\"><a href=\"https:\/\/xpd.ca\/content\/jobs\/\" class=\"elementor-item\">Jobs<\/a><\/li>\n<li class=\"menu-item wpml-ls-slot-40 wpml-ls-item wpml-ls-item-fr wpml-ls-current-language wpml-ls-menu-item wpml-ls-last-item menu-item-type-wpml_ls_menu_item menu-item-object-wpml_ls_menu_item menu-item-has-children menu-item-wpml-ls-40-fr\"><a href=\"https:\/\/xpd.ca\/fr\/\" aria-current=\"page\" aria-expanded=\"false\" aria-controls=\"wpml-ls-submenu-wpml-ls-40-fr\" class=\"elementor-item\"><span class=\"wpml-ls-native\" lang=\"fr\">Fran\u00e7ais<\/span><\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item wpml-ls-slot-40 wpml-ls-item wpml-ls-item-en wpml-ls-menu-item wpml-ls-first-item menu-item-type-wpml_ls_menu_item menu-item-object-wpml_ls_menu_item menu-item-wpml-ls-40-en\"><a href=\"https:\/\/xpd.ca\/\" title=\"Passer \u00e0 English\" aria-label=\"Passer \u00e0 English\" class=\"elementor-sub-item\"><span class=\"wpml-ls-native\" lang=\"en\">English<\/span><\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-a73f324\" class=\"elementor-nav-menu sm-vertical\"><li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-160\"><a href=\"\/services\/#s1\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">Digital Strategy<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-161\"><a href=\"\/services\/#s3\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">Email Marketing<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-163\"><a href=\"\/services\/#s4\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">Paid Media<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-164\"><a href=\"\/services\/#s5\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">360\u00b0 ANALYTICS<\/a><\/li>\n<li class=\"menu-item menu-item-type-taxonomy menu-item-object-category menu-item-700\"><a href=\"https:\/\/xpd.ca\/content\/jobs\/\" class=\"elementor-item\" tabindex=\"-1\">Jobs<\/a><\/li>\n<li class=\"menu-item wpml-ls-slot-40 wpml-ls-item wpml-ls-item-fr wpml-ls-current-language wpml-ls-menu-item wpml-ls-last-item menu-item-type-wpml_ls_menu_item menu-item-object-wpml_ls_menu_item menu-item-has-children menu-item-wpml-ls-40-fr\"><a href=\"https:\/\/xpd.ca\/fr\/\" aria-current=\"page\" aria-expanded=\"false\" aria-controls=\"wpml-ls-submenu-wpml-ls-40-fr\" class=\"elementor-item\" tabindex=\"-1\"><span class=\"wpml-ls-native\" lang=\"fr\">Fran\u00e7ais<\/span><\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item wpml-ls-slot-40 wpml-ls-item wpml-ls-item-en wpml-ls-menu-item wpml-ls-first-item menu-item-type-wpml_ls_menu_item menu-item-object-wpml_ls_menu_item menu-item-wpml-ls-40-en\"><a href=\"https:\/\/xpd.ca\/\" title=\"Passer \u00e0 English\" aria-label=\"Passer \u00e0 English\" class=\"elementor-sub-item\" tabindex=\"-1\"><span class=\"wpml-ls-native\" lang=\"en\">English<\/span><\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7265d891 e-con-full e-flex e-con e-child\" data-id=\"7265d891\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7895ff71 elementor-widget elementor-widget-heading\" data-id=\"7895ff71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Get In Touch<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a06b08e elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"3a06b08e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"mailto:info@starianconsulting.com\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Email:  &nbsp; &nbsp;info@xpd.ca<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"tel:713-781-7700\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Phone: &nbsp; &nbsp; 514-612-2131<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-37b1e5f e-con-full e-flex e-con e-child\" data-id=\"37b1e5f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8861454 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"8861454\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"mailto:info@starianconsulting.com\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-564bcc0c e-con-full e-flex e-con e-parent\" data-id=\"564bcc0c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-435de492 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"435de492\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Follow us<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37ead060 e-grid-align-left e-grid-align-mobile-center elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-shape-rounded elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"37ead060\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-facebook elementor-repeater-item-6a5a6c9\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Facebook<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-facebook\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-twitter elementor-repeater-item-280a684\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Twitter<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-twitter\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-youtube elementor-repeater-item-c6deeb0\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Youtube<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-youtube\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a21f868 elementor-widget elementor-widget-heading\" data-id=\"7a21f868\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00a9 2026 XPD Direct Inc. All Rights Reserved.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/footer>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Strat\u00e9gie de positionnement des produits Am\u00e9liorez le ciblage de vos efforts de marketing. Nous vous guiderons \u00e0 travers les \u00e9tapes du positionnement du produit et les exercices qui vous aideront \u00e0 clarifier votre public et votre message. R\u00e9servez un entretien Une strat\u00e9gie de positionnement des produits bien ex\u00e9cut\u00e9e vous aidera \u00e0 vous d\u00e9marquer sur un [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":920,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"pmpro_default_level":"","footnotes":""},"class_list":["post-861","page","type-page","status-publish","hentry","pmpro-has-access"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/xpd.ca\/fr\/wp-json\/wp\/v2\/pages\/861","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/xpd.ca\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/xpd.ca\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/xpd.ca\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/xpd.ca\/fr\/wp-json\/wp\/v2\/comments?post=861"}],"version-history":[{"count":1,"href":"https:\/\/xpd.ca\/fr\/wp-json\/wp\/v2\/pages\/861\/revisions"}],"predecessor-version":[{"id":866,"href":"https:\/\/xpd.ca\/fr\/wp-json\/wp\/v2\/pages\/861\/revisions\/866"}],"up":[{"embeddable":true,"href":"https:\/\/xpd.ca\/fr\/wp-json\/wp\/v2\/pages\/920"}],"wp:attachment":[{"href":"https:\/\/xpd.ca\/fr\/wp-json\/wp\/v2\/media?parent=861"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}