{"id":869,"date":"2023-09-18T15:51:47","date_gmt":"2023-09-18T15:51:47","guid":{"rendered":"https:\/\/xpd.ca\/strategie-de-contenu\/"},"modified":"2024-07-18T03:15:57","modified_gmt":"2024-07-18T03:15:57","slug":"strategie-de-contenu","status":"publish","type":"page","link":"https:\/\/xpd.ca\/fr\/services\/strategie-de-contenu\/","title":{"rendered":"Strat\u00e9gie de contenu"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"869\" class=\"elementor elementor-869 elementor-416\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c35aee e-flex e-con-boxed e-con e-parent\" data-id=\"6c35aee\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed12365 elementor-widget elementor-widget-template\" data-id=\"ed12365\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<header data-elementor-type=\"header\" data-elementor-id=\"883\" class=\"elementor elementor-883 elementor-75 elementor-75\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-ab631cb e-con-full e-flex e-con e-parent\" data-id=\"ab631cb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-532a78ad elementor-widget elementor-widget-theme-site-logo elementor-widget-image\" data-id=\"532a78ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-site-logo.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/xpd.ca\/fr\/\">\n\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"350\" height=\"150\" src=\"https:\/\/xpd.ca\/wp-content\/uploads\/2023\/09\/xpd-marketing-logo-3.png\" class=\"attachment-full size-full wp-image-301\" alt=\"\" srcset=\"https:\/\/xpd.ca\/wp-content\/uploads\/2023\/09\/xpd-marketing-logo-3.png 350w, https:\/\/xpd.ca\/wp-content\/uploads\/2023\/09\/xpd-marketing-logo-3-300x129.png 300w\" sizes=\"(max-width: 350px) 100vw, 350px\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a85fd7e elementor-nav-menu__align-end elementor-nav-menu--stretch elementor-nav-menu--dropdown-tablet elementor-nav-menu__text-align-aside elementor-nav-menu--toggle elementor-nav-menu--burger elementor-widget elementor-widget-nav-menu\" data-id=\"3a85fd7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;full_width&quot;:&quot;stretch&quot;,&quot;layout&quot;:&quot;horizontal&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;i class=\\&quot;fas fa-caret-down\\&quot;&gt;&lt;\\\/i&gt;&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;toggle&quot;:&quot;burger&quot;}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<nav aria-label=\"Menu\" class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-horizontal e--pointer-underline e--animation-fade\">\n\t\t\t\t<ul id=\"menu-1-3a85fd7e\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-home menu-item-156\"><a href=\"https:\/\/xpd.ca\/home-2\/\" class=\"elementor-item\">Accueil<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-2272\"><a href=\"#\" class=\"elementor-item elementor-item-anchor\">Who we work with<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2329\"><a href=\"https:\/\/xpd.ca\/saas-marketing-agency\/\" class=\"elementor-sub-item\">Logiciel en tant que service (Saas)<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2364\"><a href=\"https:\/\/xpd.ca\/ecommerce-marketing-agency\/\" class=\"elementor-sub-item\">Commerce \u00e9lectronique<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2328\"><a href=\"https:\/\/xpd.ca\/marketing-agency-for-industry-association-npo\/\" class=\"elementor-sub-item\">Associations sectorielles<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-157\"><a href=\"https:\/\/xpd.ca\/services\/\" class=\"elementor-item\">Services<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-159\"><a href=\"https:\/\/xpd.ca\/contact-us\/\" class=\"elementor-item\">Contactez nous<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t<div class=\"elementor-menu-toggle\" role=\"button\" tabindex=\"0\" aria-label=\"Permuter le menu\" aria-expanded=\"false\">\n\t\t\t<i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--open eicon-menu-bar\"><\/i><i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--close eicon-close\"><\/i>\t\t<\/div>\n\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-3a85fd7e\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-home menu-item-156\"><a href=\"https:\/\/xpd.ca\/home-2\/\" class=\"elementor-item\" tabindex=\"-1\">Accueil<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-2272\"><a href=\"#\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">Who we work with<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2329\"><a href=\"https:\/\/xpd.ca\/saas-marketing-agency\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Logiciel en tant que service (Saas)<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2364\"><a href=\"https:\/\/xpd.ca\/ecommerce-marketing-agency\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Commerce \u00e9lectronique<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2328\"><a href=\"https:\/\/xpd.ca\/marketing-agency-for-industry-association-npo\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Associations sectorielles<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-157\"><a href=\"https:\/\/xpd.ca\/services\/\" class=\"elementor-item\" tabindex=\"-1\">Services<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-159\"><a href=\"https:\/\/xpd.ca\/contact-us\/\" class=\"elementor-item\" tabindex=\"-1\">Contactez nous<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/header>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3333f49 e-flex e-con-boxed e-con e-parent\" data-id=\"3333f49\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3912400 elementor-widget elementor-widget-heading\" data-id=\"3912400\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Strat\u00e9gie de contenu<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4150ef elementor-widget elementor-widget-text-editor\" data-id=\"e4150ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La cr\u00e9ation de contenu sans strat\u00e9gie est un gaspillage de vos ressources limit\u00e9es. Laissez-nous vous aider \u00e0 concevoir un cadre qui permettra de capter les clients l\u00e0 o\u00f9 ils passent le plus de temps.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0a3f5c1 e-flex e-con-boxed e-con e-parent\" data-id=\"0a3f5c1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e976b60 e-con-full e-flex e-con e-child\" data-id=\"e976b60\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-50f8da6 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"50f8da6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/xpd.ca\/contact-us\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">R\u00e9servez un entretien<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49d4c08 elementor-widget elementor-widget-text-editor\" data-id=\"49d4c08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Cr\u00e9ez une strat\u00e9gie de contenu pour chaque type de client<\/h2>\n<p>Nous veillons \u00e0 ce que votre contenu soit cr\u00e9\u00e9 dans un but pr\u00e9cis et qu&rsquo;il corresponde \u00e0 vos objectifs commerciaux g\u00e9n\u00e9raux. Maximisez le retour sur investissement de votre marketing et cr\u00e9ez une communaut\u00e9 parmi vos clients cibles.<\/p>\n<p>Nos services de strat\u00e9gie de contenu vous aident :<\/p>\n<ul>\n<li>\u00e9tablir un profil clair du client<\/li>\n<li>rechercher o\u00f9 votre public cible passe son temps<\/li>\n<li>convenir d&rsquo;objectifs pour chaque canal de contenu<\/li>\n<li>cr\u00e9e un cadre pour l&rsquo;engagement et la construction de la communaut\u00e9<\/li>\n<li>vous apprend \u00e0 mesurer le succ\u00e8s de votre contenu<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Notre approche collaborative s&rsquo;appuie sur votre connaissance de l&rsquo;entreprise pour cr\u00e9er une approche qui peut servir \u00e0 la fois votre entreprise et vos clients.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ae78fb elementor-widget elementor-widget-text-editor\" data-id=\"2ae78fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Lorsque le contenu est cr\u00e9\u00e9 dans un but pr\u00e9cis et qu&rsquo;il s&rsquo;aligne sur votre objectif commercial, il aura un impact mesurable.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nous sommes sp\u00e9cialis\u00e9s dans la mise en place d&rsquo;une strat\u00e9gie de marketing num\u00e9rique pour chaque \u00e9tape de votre parcours client. Tirez parti du r\u00e9f\u00e9rencement, de la publicit\u00e9 payante, de l&rsquo;e-mail, du SMS et du marketing des m\u00e9dias sociaux d&rsquo;une mani\u00e8re coh\u00e9rente et sans danger pour la marque.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vous souhaitez travailler avec nous ?<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb51b96 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"cb51b96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/xpd.ca\/contact-us\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Prenez contact avec nous pour commencer<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7bbee10 e-con-full e-flex e-con e-child\" data-id=\"7bbee10\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-904d477 elementor-widget elementor-widget-image\" data-id=\"904d477\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"580\" height=\"580\" src=\"https:\/\/xpd.ca\/wp-content\/uploads\/2023\/09\/xpd-marketing-strategy-desk-2-f7efe7.png\" class=\"attachment-large size-large wp-image-273\" alt=\"\" srcset=\"https:\/\/xpd.ca\/wp-content\/uploads\/2023\/09\/xpd-marketing-strategy-desk-2-f7efe7.png 1024w, https:\/\/xpd.ca\/wp-content\/uploads\/2023\/09\/xpd-marketing-strategy-desk-2-f7efe7-300x300.png 300w, https:\/\/xpd.ca\/wp-content\/uploads\/2023\/09\/xpd-marketing-strategy-desk-2-f7efe7-150x150.png 150w, https:\/\/xpd.ca\/wp-content\/uploads\/2023\/09\/xpd-marketing-strategy-desk-2-f7efe7-768x768.png 768w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-beb11aa e-flex e-con-boxed e-con e-parent\" data-id=\"beb11aa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d04d87f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"d04d87f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a91990a e-flex e-con-boxed e-con e-parent\" data-id=\"a91990a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-db3773f elementor-widget elementor-widget-text-editor\" data-id=\"db3773f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Qu&rsquo;est-ce que la strat\u00e9gie de contenu ?<\/strong><\/p>\n<p>La strat\u00e9gie de contenu comprend la planification, le d\u00e9veloppement et la gestion du contenu num\u00e9rique. Il peut s&rsquo;agir de rechercher, de cr\u00e9er, de g\u00e9rer et d&rsquo;optimiser des actifs pour atteindre vos objectifs commerciaux et de communication. Une strat\u00e9gie de contenu compl\u00e8te oriente vos activit\u00e9s de marketing, de la cr\u00e9ation \u00e0 la distribution du contenu et \u00e0 la conception du site web.<\/p>\n<p><strong>Qu&rsquo;est-ce qui fait une bonne strat\u00e9gie de contenu ?<\/strong><\/p>\n<p>Une strat\u00e9gie de contenu de qualit\u00e9 constitue la base de votre plan de marketing en ligne. Il doit d\u00e9crire clairement les canaux qui seront utilis\u00e9s pour communiquer le message et fournir un cadre pour les propositions de valeur cl\u00e9s qui seront mises en \u00e9vidence. Il doit \u00e9galement s&rsquo;agir d&rsquo;objectifs mesurables qui peuvent \u00eatre revus r\u00e9guli\u00e8rement afin que votre \u00e9quipe puisse comprendre l&rsquo;impact de votre travail de marketing.<\/p>\n<p><strong>Ressources compl\u00e9mentaires :<\/strong><\/p>\n<ul>\n<li><a style=\"font-size: inherit;\" href=\"https:\/\/en.wikipedia.org\/wiki\/Content_strategy\" target=\"_blank\" rel=\"noopener\">D\u00e9finition de Wikip\u00e9dia<\/a><\/li>\n<li><a style=\"font-size: inherit;\" href=\"https:\/\/www.wordstream.com\/blog\/ws\/2012\/11\/28\/content-strategy\" target=\"_blank\" rel=\"noopener\">Strat\u00e9gie de contenu web &#8211; 10 choses \u00e0 savoir<\/a><\/li>\n<li><a style=\"font-size: inherit;\" href=\"https:\/\/contentmarketinginstitute.com\/\" target=\"_blank\" rel=\"noopener\">L&rsquo;Institut du marketing de contenu<\/a><\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3150b1e e-flex e-con-boxed e-con e-parent\" data-id=\"3150b1e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b280f3 elementor-widget elementor-widget-template\" data-id=\"3b280f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<footer data-elementor-type=\"footer\" data-elementor-id=\"887\" class=\"elementor elementor-887 elementor-71 elementor-71\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-20f1ef87 e-con-full e-flex e-con e-parent\" data-id=\"20f1ef87\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-bcfb1c0 e-con-full e-flex e-con e-child\" data-id=\"bcfb1c0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ae2bd42 elementor-widget elementor-widget-theme-site-logo elementor-widget-image\" data-id=\"5ae2bd42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-site-logo.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/xpd.ca\/fr\/\">\n\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"350\" height=\"150\" src=\"https:\/\/xpd.ca\/wp-content\/uploads\/2023\/09\/xpd-marketing-logo-3.png\" class=\"attachment-full size-full wp-image-301\" alt=\"\" srcset=\"https:\/\/xpd.ca\/wp-content\/uploads\/2023\/09\/xpd-marketing-logo-3.png 350w, https:\/\/xpd.ca\/wp-content\/uploads\/2023\/09\/xpd-marketing-logo-3-300x129.png 300w\" sizes=\"(max-width: 350px) 100vw, 350px\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1237bf8d e-con-full e-flex e-con e-child\" data-id=\"1237bf8d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-58d7d4f elementor-widget elementor-widget-heading\" data-id=\"58d7d4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Services<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a73f324 elementor-nav-menu--dropdown-none elementor-widget elementor-widget-nav-menu\" data-id=\"a73f324\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;layout&quot;:&quot;vertical&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;i class=\\&quot;fas fa-caret-down\\&quot;&gt;&lt;\\\/i&gt;&quot;,&quot;library&quot;:&quot;fa-solid&quot;}}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<nav aria-label=\"Menu\" class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-vertical e--pointer-none\">\n\t\t\t\t<ul id=\"menu-1-a73f324\" class=\"elementor-nav-menu sm-vertical\"><li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-160\"><a href=\"\/services\/#s1\" class=\"elementor-item elementor-item-anchor\">Digital Strategy<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-161\"><a href=\"\/services\/#s3\" class=\"elementor-item elementor-item-anchor\">Email Marketing<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-163\"><a href=\"\/services\/#s4\" class=\"elementor-item elementor-item-anchor\">Paid Media<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-164\"><a href=\"\/services\/#s5\" class=\"elementor-item elementor-item-anchor\">360\u00b0 ANALYTICS<\/a><\/li>\n<li class=\"menu-item menu-item-type-taxonomy menu-item-object-category menu-item-700\"><a href=\"https:\/\/xpd.ca\/content\/jobs\/\" class=\"elementor-item\">Jobs<\/a><\/li>\n<li class=\"menu-item wpml-ls-slot-40 wpml-ls-item wpml-ls-item-fr wpml-ls-current-language wpml-ls-menu-item wpml-ls-last-item menu-item-type-wpml_ls_menu_item menu-item-object-wpml_ls_menu_item menu-item-has-children menu-item-wpml-ls-40-fr\"><a href=\"https:\/\/xpd.ca\/fr\/\" aria-current=\"page\" aria-expanded=\"false\" aria-controls=\"wpml-ls-submenu-wpml-ls-40-fr\" class=\"elementor-item\"><span class=\"wpml-ls-native\" lang=\"fr\">Fran\u00e7ais<\/span><\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item wpml-ls-slot-40 wpml-ls-item wpml-ls-item-en wpml-ls-menu-item wpml-ls-first-item menu-item-type-wpml_ls_menu_item menu-item-object-wpml_ls_menu_item menu-item-wpml-ls-40-en\"><a href=\"https:\/\/xpd.ca\/\" title=\"Passer \u00e0 English\" aria-label=\"Passer \u00e0 English\" class=\"elementor-sub-item\"><span class=\"wpml-ls-native\" lang=\"en\">English<\/span><\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-a73f324\" class=\"elementor-nav-menu sm-vertical\"><li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-160\"><a href=\"\/services\/#s1\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">Digital Strategy<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-161\"><a href=\"\/services\/#s3\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">Email Marketing<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-163\"><a href=\"\/services\/#s4\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">Paid Media<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-164\"><a href=\"\/services\/#s5\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">360\u00b0 ANALYTICS<\/a><\/li>\n<li class=\"menu-item menu-item-type-taxonomy menu-item-object-category menu-item-700\"><a href=\"https:\/\/xpd.ca\/content\/jobs\/\" class=\"elementor-item\" tabindex=\"-1\">Jobs<\/a><\/li>\n<li class=\"menu-item wpml-ls-slot-40 wpml-ls-item wpml-ls-item-fr wpml-ls-current-language wpml-ls-menu-item wpml-ls-last-item menu-item-type-wpml_ls_menu_item menu-item-object-wpml_ls_menu_item menu-item-has-children menu-item-wpml-ls-40-fr\"><a href=\"https:\/\/xpd.ca\/fr\/\" aria-current=\"page\" aria-expanded=\"false\" aria-controls=\"wpml-ls-submenu-wpml-ls-40-fr\" class=\"elementor-item\" tabindex=\"-1\"><span class=\"wpml-ls-native\" lang=\"fr\">Fran\u00e7ais<\/span><\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item wpml-ls-slot-40 wpml-ls-item wpml-ls-item-en wpml-ls-menu-item wpml-ls-first-item menu-item-type-wpml_ls_menu_item menu-item-object-wpml_ls_menu_item menu-item-wpml-ls-40-en\"><a href=\"https:\/\/xpd.ca\/\" title=\"Passer \u00e0 English\" aria-label=\"Passer \u00e0 English\" class=\"elementor-sub-item\" tabindex=\"-1\"><span class=\"wpml-ls-native\" lang=\"en\">English<\/span><\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7265d891 e-con-full e-flex e-con e-child\" data-id=\"7265d891\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7895ff71 elementor-widget elementor-widget-heading\" data-id=\"7895ff71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Get In Touch<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a06b08e elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"3a06b08e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"mailto:info@starianconsulting.com\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Email:  &nbsp; 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class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"mailto:info@starianconsulting.com\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-564bcc0c e-con-full e-flex e-con e-parent\" data-id=\"564bcc0c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-435de492 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"435de492\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Follow us<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37ead060 e-grid-align-left e-grid-align-mobile-center elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-shape-rounded elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"37ead060\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-facebook elementor-repeater-item-6a5a6c9\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Facebook<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-facebook\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-twitter elementor-repeater-item-280a684\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Twitter<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-twitter\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-youtube elementor-repeater-item-c6deeb0\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Youtube<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab 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All Rights Reserved.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/footer>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Strat\u00e9gie de contenu La cr\u00e9ation de contenu sans strat\u00e9gie est un gaspillage de vos ressources limit\u00e9es. Laissez-nous vous aider \u00e0 concevoir un cadre qui permettra de capter les clients l\u00e0 o\u00f9 ils passent le plus de temps. R\u00e9servez un entretien Cr\u00e9ez une strat\u00e9gie de contenu pour chaque type de client Nous veillons \u00e0 ce que [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":920,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"pmpro_default_level":"","footnotes":""},"class_list":["post-869","page","type-page","status-publish","hentry","pmpro-has-access"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/xpd.ca\/fr\/wp-json\/wp\/v2\/pages\/869","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/xpd.ca\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/xpd.ca\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/xpd.ca\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/xpd.ca\/fr\/wp-json\/wp\/v2\/comments?post=869"}],"version-history":[{"count":1,"href":"https:\/\/xpd.ca\/fr\/wp-json\/wp\/v2\/pages\/869\/revisions"}],"predecessor-version":[{"id":872,"href":"https:\/\/xpd.ca\/fr\/wp-json\/wp\/v2\/pages\/869\/revisions\/872"}],"up":[{"embeddable":true,"href":"https:\/\/xpd.ca\/fr\/wp-json\/wp\/v2\/pages\/920"}],"wp:attachment":[{"href":"https:\/\/xpd.ca\/fr\/wp-json\/wp\/v2\/media?parent=869"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}