Product Positioning Strategy

Improve the targeting of your marketing efforts. We’ll guide you through the product positioning steps and exercises that will help clarify your audience and your message.

A well-executed product positioning strategy will help you stand out in a crowded market, define what your brand is known for and help you establish a strong reputation. 

Our Approach

You’re the expert on your business. We partner with you  to tap into your expertise and knowledge to help your outline strong product positioning plan.

Our product positioning workshops involve:

  • gathering input from your team
  • researching your competitors
  • analyzing the strengths and opportunities in your business
  • crafting a positioning guide that can be used for all content strategy

This collaborative approach allows us to design a messaging framework that has buy-in from your team and speaks directly to your customers.

What is product positioning?

Product positioning is a foundational part of your SaaS or ecommerce marketing strategy. It is used to communicate to the market and your internal team how your business differentiates from other products in the marketplace.

What makes a good positioning statement?

A good product positioning statement clearly states the value of the product or service and aims to create a unique, memorable image in the minds of your customers.

Additional resources: